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Thinking Human: Mobile Marketing Tips To Ensure Lasting Engagement

In this new series we bring you the best and brightest of the executives and contributors making the new International Journal of Mobile Marketing (IJMM) a must-read resource, beginning with Mihai...

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An Offer They Can’t Refuse: Using Mobile To Drive Customer Acquisition

The holiday numbers are in, the mobile user surveys are done, and the implications for brands, retailers and marketers are profound. Mobile has become an integral part of the shopping routine, with the...

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How Mobile Is Bridging The Digital And Physical Worlds

The more consumers can do with their mobile devices, the more they depend on their devices to do even more. A seismic shift in our collective behavior in underway — because we instinctively reach to...

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Booking On Mobile Apps Makes The Mainstream – Now It’s Time To Make It A...

People are accustomed to doing loads more with their mobile apps, regarding them as the collective “go-to” for everything necessary to organize, optimize and enjoy the daily routine. As a result,...

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